Promoting Your Blog

Blog AdvertisingHow to Go About Promoting Your Blog…

 

Promoting your blog really isn’t as hard as you might think it is.  Too many people give the idea that marketing your online business in any way will turn out to be a real chore, when in reality it can be done quite simply, especially if your blog revolves around something you’re especially passionate about.  We’ll go over a few ways you can go about promoting your blog and expanding your presence across the world-wide-web.

 

Consider What You’re Already Doing

If you’re blogging, you’re certainly already writing, so getting accustomed to a bit more writing will prove very beneficial in getting the word out.  It doesn’t have to be painful; a good start for you would be to write a short, informative article that focuses on the subject matter of whatever it is you’re blogging about.  It only has to be between 400 and 600 words, then you can go about submitting it to several prominent article directories.  This is traditionally called article marketing, and it’s an especially great way to begin accumulating backlinks from authority websites that lead back to your blog.  To note, the same aspects can be applied to Web 2.0 platforms such as Squidoo, WordPress, Blogger, and so on.

How about promoting through social media?  Everybody and their brother seems to have either a Facebook account, Twitter account, or both.  You can very quickly and easily go about promoting your blog on Facebook by finding your target audience.  The fantastic thing about Facebook and Twitter is that both make it easy to find people talking about whatever it is you’re blogging about.  If you’ve got a website about personal development, it’s going to be easy to find people who are interested in personal development and become an aspect of their digital life.

From this point it’s about making friends, connecting, and when you can – so long as it’s tactful – promoting your blog, which can be whenever you have a new post or a great contribution to a particular topic or conversation.  Remember, shamelessly promoting your website can cause you to lose friends, respect, and credibility.  All of these are essential if you want to get visitors to your website, but even more so when the goal is to get them to purchase something from you.

 

Promoting Your Blog Using Paid Advertising

Depending on what primary reason you’re promoting your blog for – whether it’s to make sales, build a list, or simply raise awareness on a trend or topic – paid advertising is the fastest approach to gaining traffic and exposure.  Google AdWords, Bing AdCenter, banner ads, and Facebook advertising are extremely fast ways to pull in visitors, but usually – though not always – require more psychological understanding of your target audience.

This method, for those who know what they’re doing, has earned money hand over fist in a matter of weeks.  Paid advertising is definitely a riskier way to go about promoting your blog if you’re not sure what you’re doing, but to the skilled, the experienced and professional, they can definitely leverage the power of paid advertising, and can teach you to do the same for your own website in order to get maximum exposure in the minimum amount of time.

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