Building a Brand

Building a Brand

Building A Brand…


Knowing how to build a brand on social media is an inexpensive way to grow your business.

Through social media, you can develop word-of-mouth marketing and loyalty while establishing new relationships, strengthening old ones, and increasing brand awareness.

No matter what you do, every modern business needs social media in order to grow and thrive.

Breaking into the world of social media may feel daunting, but simplifying the process into five manageable pieces will make developing a web presence easier.

The following five steps take little time to implement and can help you build your brand and boost your business.


Give Consumers Options

The first step to increasing brand awareness is to surround your customers with online experiences that give them a choice as to how they interact with your brand.

You can start to build a brand on social media on popular and free sites like LinkedIn, YouTube, Twitter, and Facebook.

If you do not have the manpower to update all these sites, stick to one or two as your core destination. To build a brand on social media, link all your online activity back to these sites.


Update Regularly

To keep your readers engaged and to build an experience that people will talk about and share with others, publish meaningful content regularly. The more you post, the easier it will be for new clients to find your branded destinations.

Frequent updates can also lead to higher search engine rankings.


Find Your Audience

Think about your target audience and speak to your potential clients.

Conduct a Google search for terms that clients would likely use when searching for a product or business similar to yours.

Follow the same leads those clients would follow and you will find your target audience. In order to build a presence with your audience, before leading them to your business’ online destination, join online forums, blog, post updates and comments, and answer questions.


Connect with Others

Connect with influential people online by leaving comments on their blogs, re-tweeting their content and posting on their Facebook wall. Doing this is a great networking practice to gain exposure to a new audience and build a brand on social media.


Develop Relationships

Successful marketing through social media depends on developing relationships and being useful to others. No one wants to listen to someone who is constantly self-promoting. A long-term strategy based on developing mutually beneficial relationships can deliver growth better than solely self-promotion.

Spend about twenty percent of your social media time doing self-promotional activities. Devote the rest of the time to developing relationships, reaching out to others in your business community, and helping your audience without self-promoting.

Focus on these activities, and you will see your business develop as a result of these social media fundamentals.

Lastly, pay attention to your social media style. Keep posts informative, short and to the point. You don’t want to lose your audience before you make your point. Sticking to brief and meaningful posts is the best way.

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